BREAKING NEWS

07 April 2016

Windows Phone sales fall, these are the reasons

The share of sales of Windows Phone has been falling worldwide continuously over recent months, even after the arrival of Windows 10 Mobile. However, if we think that Microsoft has reduced the number of new devices presented with this operating system, we find one of the reasons for this decline.




While half of mobile phones with Windows Phone 8 finally have failed to upgrade to the new version of mobile operating system from Microsoft, those who have done so have found no reason to change their phones for new models since these can continue to function without any problem, and in principle the situation in relation to the decline in sales should not change for the remainder of the year.

As I mentioned earlier in my article regarding Microsoft's plans for its mobile phone division this year, is probably not return to see any new phone until early 2017, except if another manufacturer introduces some, like Blu, Alcatel or HP. Seeing the picture, almost certainly a deadlock will occur.

Users of Windows Phone 8 that have not been updated continue to use their handsets as they have not been rendered useless, although it is possible that several of them decide to switch to Android or iOS watching the abandonment suffered, and another percentage may decide to buy a phone with Windows 10 Mobile factory.

However, the reality is that currently there is little to choose from while part of consumers is stagnant, the other has been upgraded to the latest version without buying a new phone.



How many options with Windows Phone on the market?

The second generation of Windows Phone, that is, those who already had the factory with Windows Phone 8, began in 2012 and throughout that year, a rushed total of 5 handsets Lumia. Then 2013 was the most devices with the mobile operating system Microsoft saw reach the market, a total of 9 terminals Lumia.

Although during 2014 the Redmond also introduced eight different models on the market, with the arrival of 2015 we saw how the company reduced its offer simply presenting four models. This decision was made ​​to leave more space to other manufacturers and not saturate both a market where demand is not so high.

Windows Phone in 2012: Lumia 620, Lumia 820, Lumia 820, Lumia 822 and Lumia 920
Windows Phone in 2013: Lumia 520, Lumia 525, Lumia 625, Lumia 720, Lumia 925, Lumia 928, Lumia 1020, Lumia 1320 and Lumia 1520
Windows Phone in 2014: Lumia 530, Lumia 535, Lumia 630, Lumia 635, Lumia 730, Lumia 735, Lumia 830 and Lumia 930
Windows Phone in 2015: Lumia 532, Lumia 540, Lumia 640 and Lumia 640 XL
Windows 10 Mobile in 2016 (to December 2015): Lumia 550, Lumia 650, Lumia 950 and Lumia 950 XL
Thus, we find a set of 26 phone Lumia offered for sale between 2012 and 2015, a figure that drops to 23 Lumia available in most of the world if we eliminate the exclusive models of US carriers, like Lumia 810, Lumia 822 and 928 Lumia.

If these data in hand we think about how many phones Microsoft currently sold and could be of interest to users, removing those who can not upgrade to Windows 10 Mobile , the situation worsens. Logically, most consumers are not terminal Redmond would buy it knowing that there will in future updates.

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