Swedish streaming music service provider Spotify has announced the total number of subscribers of this product has more than 100 million, including 30 million subscribers, which is the music streaming services have paid the largest user groups. Currently, Spotify has become one of Europe beyond Skype highest valuation of start-ups, their valuation of about $ 8.5 billion.
Spotify subscription service currently offers two: one for the free ad-supported model, one is stripped advertising and can be used to listen to offline charging mode. A document they had submitted to show that the end of 2015, Spotify users worldwide Total number of 8,900 people. The world's total number of users of their competitors Apple Music of only 15 million, but due to the integration with iOS and iTunes, Apple Music released only one year the growth rate is very rapid.Apple Music does not provide free service, after trying for three months, users have to pay to continue using it.
Spotify apparently noticed the rapid growth of Apple Music, who a few days ago the Family Package pricing adjustments for the same price and the Apple Music.
Growing push by paying subscribers, Spotify last year's revenue rose 80 percent to 1.95 billion euros, but its losses also increased by 10 percent to 173 million euros. Since 2008 release, Spotify has not been profitable, over 80% of revenues are paid to record companies and artists - Spotify last year, including copyright, distribution and other expenses reached 1.63 billion euros, an increase of 85%. That revenue last year, more than eighty percent of the revenue Spotify have returned to the music industry. They also said in the earnings report to be the world and the second largest source of income for the music industry.
Revenue and advertising revenue is subscription service Spotify's two main sources of income, advertising revenues in 2015 reached $ 219 million, compared with last year nearly doubled.Although it is not money, but the rate of loss has slowed sharply Spotify, Spotify increase in losses last year was only 6.8%. In 2014, the figure is 184%.
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