Facebook launched Notify, an application that sends news fast to based on their interests and offers the option of accessing more detailed content to open the link in the browser user notifications.
"Today we are presenting Notify, a new Facebook application that provides notifications about things that interest you to your favorite sources, all concentrated in the same place , "said Julian Gutman, director of product on the official Facebook blog network social.
Users who download the application can choose to receive notifications of sports games, the time, the latest movies on billboards or informational alerts from CNN, to name just a few examples.
Notify also offer suggestions to users based on their profiles on Facebook and share favorite allow notifications via text message and through social networks directly from the application screen.
The application distribute content daily as "The New York Times", "The Washington Post" and Vogue, Fortune and People, as well as photographs from the Getty agency. In all, Facebook has 72 partners in the project.
The application currently only works in the United States and the Apple iPhone smartphone.
The launch comes shortly after the social network announced earlier this month that more than 894 million of the more than 1,000 million usersdaily access to the network do so through mobile, making it the priority support.
To this is added the mobile ads now account for 78% of total advertising revenue of the company , which increased by 45.4% in the third quarter to 4,300 million.
The phone also has a growing role in distributing more news, but the media has not yet been able to attract significant amounts of advertising through these devices.
Companies like Facebook, Twitter and Google have launched initiatives to streamline the digital distribution of content, which in turn could lead to an increase in advertising revenue.
So, last month Google announced a partnership with 30 major international media to create the first universal format and open sourcewith which publish and distribute content more quickly through mobile devices.
Twitter, meanwhile, introduced last month "Moments" , an editorial project that selects the most relevant content on the network in real time.
And the firm snapchat , a popular application among younger, Discover introduced in January, a video function that has been successful in attracting publicity and has attracted interest on the revenue potential untapped Video distributed through mobile.
Notify debut comes after the launch in May Instant Articles , a partnership between Facebook and nine major media, including The New York Times and the British newspaper The Guardian, to distribute their content directly through the network social.
Facebook partners in Instant Articles have the option to include advertising in their papers and keep income or allow Facebook sells ads and stays with 30% of the amount collected.
The vice president of alliances with the media Facebook, Justin Osofsky, told Efe in May, when the project was announced, that the discovery of the social network news is " the worst experience that exists in the wall"and the reason for being that publishing movement.
Michael Reckhow responsible for Instant Articles, also said then that "the experience of opening an item needs much improvement, is particularly slow".
The charging time of the information published directly to Facebook by Articles Instant is ten times lower.
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