Apple's numbers do not lie. More and more users are abandoning the Android and iOS embrace.
This change may not seem logical to many, but the truth is that increasingly the iPhone and iOS have arguments to captivate all who are from the Android universe.
The information from Apple was clear. 30% of the 48 million new iPhones sold in the last quarter were for users who are migrating from the Google platform for the iPhone.
Not being a normal migration, it is still logical and even understandable for many users, who were only in Android because iOS had not yet reached a level that could satisfy.
But Apple has changed and the iPhone and the whole ecosystem, improving it and preparing it to meet everyone's needs.
The causes for this change turn out to be logical and just was delayed to happen.
The iPhone is bigger and more varied
With the release of iPhone 6 Apple decided to change the iPhone, in a radical way. He abandoned the eternal screen measure and decided to give consumers what they asked.
With Android having for several years smartphones with screens as to be almost tablets, it was time iPhone and Apple grow.
It is for this reason that the new iPhones come with larger sizes and with two different sizes. With 4.7 and 5.5 inches, Apple can now compete with Android.
Data sharing is better
Something that the users complained since the first versions of iOS is the inability to share information between applications.
This simple feature, which exists almost from the first versions of Android, was one of the reasons that many consider the iOS a closed system and without being modular.
But with iOS 8 this changed, opening the possibility of users with a simple touch, to exchange data between applications. With the advantage of this function be more organized and configurable in iOS, contrary to what exists on Android, where all applications appear, disorderly.
The confusion of the offer Android
The diversity of manufacturers and hardware that exists in Android can work in your favor. We managed to have a smartphone almost made to measure.
The problem is that with so much on offer consumers end up feeling lost when choosing the Android who want to take home. If price is an important factor, components have begun to also have a weight in the decision.
The supply Apple, moreover, is very tight and limited but clearly defined. Screen size and memory space, it is only here that consumers need to concentrate.
The eternal problem of updates
Something that has existed since the beginning of Android's fragmentation. Much more than there are several versions of the operating system from Google to use, the problem is the lack of support that most brands offer.
This is where Apple back to score points. The iOS when you update is offered to all in the same way and with the same simplicity of installation.
Not only are frequently updated versions, such as support for older models is larger than what we see in Android devices, even on Google.
Everything comes first to the iOS
Finally there is the list of operating systems with applications stores that serve them. For being a more interesting and richer system, it is normal that new applications emerge first on iOS than on Android.
Already more than the number of applications, the decision also depends on who has the new applications sooner. And here the scales to tip back to Apple.
Any of these operating systems have strengths and weaknesses, but the migration movement for iOS now appears to be taking a larger and even more impressive than before.
The reasons given above are valid arguments that many have used to make their decision. The question is what will be Google's answer to counter this stampede.
You will have much greater difficulties it will have to work with multiple manufacturers, each with their ideas and their wills. This is the challenge of Google, finding a way to unify the Android and make it as a cross-platform.
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