Android and iOS entrench its position in the Spanish market as Windows Mobile sinks

After completion of the first quarter of the year is time to take stock sales and see how the market has evolved manufacturers and operating systems in Spain and in other major markets. The first reading that can make this evolution in our country is that Android and iOS regaining ground while Windows Mobile slumps reaching a market share in Spain and less than 1%. Let's see the data in more detail.

Market developments in our country has not changed substantially in the last year, the percentages in the major operating systems and its market share based on the sold terminals move today is very similar from a year ago. But nevertheless there are data that are very revealing, that give us an idea of how the market evolves and in the case of Microsoft is a clear warning about the difficult viability as an operating system, that after these unfortunate results is in its worst , becoming almost a marginal operating system compared to Apple and Google.

From the same period of 2015 to 2016 we have seen how Android has gained market share in Spain to recover no less than 90% . IOS meanwhile increased from 8.7% to 9.1% , although in the last quarter has lost some share burdened by the expectation of users for the launch of the new iPhone, which usually suffers in sales, so it is expected that this share increases in the next quarter increase, however in annual performance results are good with a slight growth. Meanwhile Microsoft is still in free fall with Windows 10 Mobile , which is no longer able or get 1% share, having reduced this from 2.9% a year ago 0.9% , undoubtedly the steepest drop among all operating systems.

The case of Microsoft is beginning to be worrisome, because despite the arrival of the new Lumia 950 and Windows 10 Mobile to other terminals, fewer than expected, has lost share not only in Spain but in other traditional fiefdoms of Microsoft , such as France or Italy where he has lost half of its market share. By brand in our country Samsung remains the leader in sales, followed by Huawei while in third place tied both Apple and bq. In other markets evolution is very similar, with a mastery of Android that is steadily gaining ground in markets where iOS has much more presence than in our country, like the United States and China. 

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